The two holiday carriers plan to restructure their marketing communications with the marketing agency’s help. The airlines’ new marketing efforts will be presented in their home and international markets.
‘We are looking forward to working with Jung von Matt and together we will prove that performance marketing with a focus on sales and branding work are not mutually exclusive’, said Marcus Bader, summarising the plans for the partnership. The 39-year-old Bader has been Group Head of Marketing E-Commerce since June 1, 2016 and is responsible for all marketing communications. ‘We are also proud to be able to serve our group airlines from a single source, which will bring us even closer together’, added Nick White, Digital Director at Thomas Cook Group Airlines.
Till Eckel, Executive Creative Director and Managing Director at Jung von Matt/Spree, said, ‘Flight prices are very transparent. This means, if we don’t have the lowest-priced offer, we must publicise the varied services available and use brand popularity to stand out’.
The first work for Thomas Cook Airlines and Condor will be unveiled in January 2017. Traditionally, the first months of the year are the most important, so competition is at it’s fiercest. Sven Rebholz, Client Service Director at Jung von Matt/Spree, believes that both airlines are very well equipped to deal with this: ‘Having developed a central positioning, we now have a communicative “glue” that can be adapted to meet the varied needs in each campaign phase. It’s something quite special’.
The contract also includes maintaining a large part of Condor’s international social media channels. As well as the Berlin branch, Jung von Matt’s subsidiary netzeffekt has also been brought on board. It will be responsible for the ongoing performance media optimisation of the social media channels.