In October, International Breast Cancer Awareness month, Thomas Cook Group Airline staff are participating in the FlyPink campaign for the third consecutive year. FlyPink is a global initiative in the aviation industry that supports organisations worldwide that are committed to the research, prevention and treatment of breast cancer. Employees of participating airlines wear pink accessories on board during the campaign. The aim is to raise awareness of the disease, show solidarity with the women affected and collect donations.
In October, Thomas Cook Group Airline pilots and cabin crew can wear epaulettes with pink stripes instead of their usual golden-striped epaulettes and pink accessories such as scarves, ties or pins. The purchase and wearing of FlyPink accessories is voluntary. The profits from the sale of the accessories are donated to cancer research. Ground staff can also participate in the campaign: "I think it's great that so many of our colleagues participate in FlyPink. The idea to participate came from the staff of the Group Airline and is now being implemented for the third time", says Group Airlines Director of Customer Operations Christian Schmitt.
In essence, the aim is to attract attention: "When our passengers see the crews on board in October, they may notice the unusual accessories of the crew. This is exactly the goal: to show colours in order to draw attention to the topic of breast cancer and to motivate women to take preventive measures,” Schmitt continues. The FlyPink initiative was launched in 2015 by Australian pilot Susan McHaffie. Thomas Cook Airlines UK, Scandinavia, Balearics and Germany (Condor) are all taking part in the initiative.