Boston ‘Blunder’ AD Triggers Spot The Sox Competition To Win Two Flights

Thomas Cook Airlines has explained its so-called “blunder” in its advertisement for its new Manchester-Boston route, which featured a lookalike New York Yankees baseball player, instead of an arch rival Boston Red Sox player. And to rectify the situation, it’s launched a social media competition to win two flights by spotting the red socks in pictures over the next week. A spokesman for Thomas Cook Airlines said: “We realise that it appeared to be more of an own goal than a home run on our part and we would like to make that right with baseball fans so we don’t strike out before we’ve even started the flight programme. We’re assured that the baseball player in the ad is in fact a generic player in generic kit – licensing rules restrict the use of images of real players. “North West sports fans in particular have loads to gain from this programme of flights, as well as Bostonians wanting to come to Manchester to see everything the North West has to offer. “We think the sports connection with Boston will be a significant revenue earner for Manchester and Liverpool in particular, especially when they can travel in new Premium Economy cabin on our A330s.” Flights from Manchester to Boston are on sale now and will start from May 2016. ENDS


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